Collection: Lük Beautifood

Founder: Cindy Lüken, an Australian food scientist and entrepreneur
Location: Sydney Australia

Brand Story:
Lük Beautifood (pronounced ‘luke’) was born from a simple belief: beauty should be nourishing, indulgent, and joyful. Inspired by the food we eat and the self-care rituals we deserve, the brand creates makeup that feeds both your lips and your spirit. Each product is crafted with 100% natural, nutrient-rich ingredients that make you look radiant while treating your skin and lips with care.

What They’re Known For:
A cult-favorite line of lipsticks, skin tints, and mascaras that combine sheer, buildable color with food-active nutrients. Signature products include Lip Nourish™, Glow Skin Tint, and Lash Nourish Mascara, all thoughtfully packaged with a playful, elegant touch.

🌱 100% natural, food-infused formulas
🐰 Cruelty-free & nourishing

Why We Chose Luk Beautifood:
Lük Beautifood proves that clean beauty can be both luxurious and fun. We love their inventive use of food-inspired ingredients, the care they put into formulations, and the whimsical yet sophisticated presentation of their products. It’s clean beauty with a little magic — a treat for your lips, your skin, and your soul.