Collection: UpCircle 🌿

Founders: Anna & Will Brightman
Location: London, England

Brand Story:
UpCircle was founded on a simple yet radical idea: what if beauty products could repurpose waste? Siblings Anna and Will began collecting used coffee grounds from London cafes to create their first scrubs—and they didn’t stop there. Today, UpCircle transforms discarded ingredients like chai spices, olive stones, and fruit pits into effective, award-winning skincare.

What They’re Known For:
Upcycled, sustainable skincare that proves the circular economy can be luxurious.

♻️ Plastic Negative | 🌍 B Corp Certified | 🐰 Leaping Bunny Certified | 🌱 Vegan

Why We Chose UpCircle:
UpCircle brings sustainability full circle. Their creative reuse of ingredients, ethical supply chains, and affordability make them a perfect fit for customers who want their skincare to be just as thoughtful as it is effective. It's planet-first beauty that never compromises on results or experience.